OUR ATTENTION
"My experience is what I agree to attend."
William James, philosopher and pioneer of American psychology.
The quality of our life is the quality of our Attention. Our Attention is what determines the use of our time and shapes our reality. To learn, we need to pay attention; to love, we must be attentive; to take care of ourselves and be healthy, we need to be aware.
However, this vital resource has also become a valuable commodity. There are business segments that focus their efforts on the success metric of "maximizing screen time" at any cost, which is not aligned with the success of a fulfilling life - learning, loving and caring.
Maun Studio advocates for metrics that go beyond screen time, our success needs to be aligned with viewers' life values. Our essence, rather than distracting and entertaining, is to cultivate and nurture attention with an invitation to contemplation, reflection and positive transformations.
PROJECTS
CULTURAL
EDUCACIONAL
(Just One More Minute)
Documentary series
Questioning and Inspiring
Audience: adults and young adults
(One Minute of Your Attention)
On/offline Campaign
Informative and provocative
Audience: 13+